Celebrities back and invest in cannabis-infused social tonic that is alcohol-free!

 Cann is a Los-Angeles-based startup tonic that has cannabis but is alcohol-free. The investment into the firm of celebrities such as Rebel Wilson, Gwyneth Paltrow, Darren Criss, and Tove Lo has added to it gaining more fame. 

Gwyneth is optimistic of the product sales and said that it has two major trending movements-sober curious and cannabis curious and hence the boost will be doubled. 

Celebrities supporting Cann

There is a long list of celebrities and wealthy people who are backing Cann, the cannabis-infused social tonic. These include Gwyneth Paltrow, Rebel Wilson, Ruby Rose, Darren Criss, Baron Davis, Tove Lo, Casey Neistat, and Bre-Z to name a few.  There are actors, entertainers, actresses, musicians, and athletes who are in full support of this newly launched product. All of these celebrities are for the first time investing in a cannabis product. 

Cannabis drink that is alcohol-free [Source: GreenQueen]

The product has been a great success since its inception in 2019. It has sold over 2 million cans of the product. It specializes in cannabis-infused vegan beverages. In 2020, sales have seen a steady rise. These drinks have minimal doses of THC and CBD. The dose is 2 mg of THC and 4 mg of CBD per unit volume and this is effective but with no side-effects of alcohol. 

Gwyneth Paltrow and her opinion of this product

Gwyneth is extremely vocal and excited about this product. She said: 

“Cann sits at the intersection of two powerful trends we’ve been monitoring at goop for some time: the ‘sober curious’ and ‘cannabis curious’ movements. There’s no reason why alcohol should be so much easier to purchase than Cann, and I’m confident the founders will lead the charge in finding ways to integrate it into the same purchasing channels and drinking environments.”

Cannabis alcohol-free drink tonic [Source: Green Queen]

Cann had an initial funding of $ 5 million and with this, it could boost the sale of the product even during the pandemic. It is now in California and Rhode Island and has done a launch in the US State of Nevada. In the next 6 months, there are plans for launches in more states of the USA. 

The reason for the better acceptance of the product

Cann has a value-added reputation. Besides, CBD has done well in the wellness market. Consumers are changing towards natural remedies for anxiety and depression and insomnia. They also want them for overall well-being. Celebrity back up of the product and legalization of this product in many states of the USA has also helped the sales. Ruby Rose said: 

“When making an investment decision, you have to invest in two things – the product and the people. The team behind it is smart and have grown the brand quickly without compromising value or bending to what the traditional cannabis market is ready for right now. Added to that is the fact that this company is queer-founded and diverse. They are building a team currently made up of 50%+ women and 33%+ people of colour. So for me, it was an easy decision to invest.”

The alcohol-free beverage that is infused with cannabis [Source: Green Queen]

Cann’s co-founders Luke Anderson and Jake Bullock believe that the Gen Z are already desirous of alcohol-free drinks and cannabis and the celebrity investments in the product would add to the charm of it.